Client: AllPay
Project Type: Product Concept & Design
My Role: Product Designer
Team: Individual Project
Tools: Figma, Adobe Photoshop, Adobe Illustrator, Adobe Media Encoder
Shopping online requires an inconvenient amount of entering personal information in repeatedly. Shopping from multiple sites adds on numerous unnecessary steps. There is currently nothing that connects all E-Commerce sites together.
Build a single online cart that acts as your cart for all online shopping. Integrate "Add to Cart" button on all product pages that connects items to this universal cart. Activate via browser plug-in or website.
This entire project was focused on empathizing with online shoppers. I noticed a pain point and brainstormed ways to solve the problem. This led me down a rabbit hole of research which eventually led me to the AllPay product idea. My goal was to find a way to seamlessly integrate the product into the everyday life of online shoppers while allowing online stores to benefit as well.