NOVUM RECORDS Logo Design

Client:  NOVUM RECORDS

Project Type:  Logo Redesign & Brand Refresh

My Role: Logo Designer & Print Designer

Team:  Individual Project

Tools: Adobe Illustrator, Adobe Photoshop

Old logo and branding isn't suited to current company personality and isn't optimized for a modern scalable digital footprint.

Design new logo in the spirit of the old logo by retaining key symbolism ideas and recognizable qualities. Make Sure new logo is high-contrast and usable at any size. Develop flexible branding to compliment new logo and push company brand in new direction.

This project was really satisfying to complete. I began with making sure I understood everything about the client and the logo idea that I could. Then I dove into some exploration which led me to the grid idea that I used. Of course when working with a circle and a grid I had to bring some math into it to make sure everything was proportional and fit perfectly. I explored a lot of different designs with the grid but the final design was by far my favorite and it was very satisfying to see all that math go to work.