Web Design & UI/UX Design - Healthcare

Client:  #1 Medical Provider in the Chicago Area.

Project Type:  Web Design, UI/UX Design

My Role: Associate Visual Designer

Team:  15 person cross-functional team (Avanade)

Tool: Figma

Current site looks dated and lacks straightforward avenues to primary user goals. Information can be overwhelming and difficult to navigate. Site is not optimized for primary senior citizen user base.

Implement AA accessibility rated UI. Implement universal search while removing steps in customer journeys. Improve information hierarchy and modernize components.

The approach to this project was a series of phases that each were accomplished in 2-3 week sprints. The project began with an in-depth discovery phase. I joined the project as the team was analyzing the data collected from the discovery phase. We took that data and began a brainstorming and exploration phase where we created wireframes journey maps and low fidelity mockups. We gathered feedback from the client at the stage and moved forward with their feedback to full mockups and prototypes of components, and web pages before handing designs over for development .