Cortado Cafe Brand Identity

Client:  Cortado Café

Project Type:  Logo Design & Brand Identity Case Study

My Role: Logo & Brand Identity Designer

Team:  Individual Project

Tools: Adobe Illustrator, Adobe Photoshop

Current branding was done hastily and now looks outdated. Sales are down because Cortado Café is situated in a high income area but branding looks low quality against competition.

New brand mark with sleek logo icon. Embrace luxury design that blends modern minimalism with tradition for branding and packaging

I used a step by step approach to design with each step being informed by the earlier one. I began with market and competitor research, then moved on to sketching and exploration, then final design.